Thursday 15 April 2010

Staying Accountable

First blog post in a long time. Reason I started this blog was to stay accountable to myself and have something to look back over that documented the steps I took.

My main project has taken over all of my time the last few months and been quite stressful. Hopefully that project will be launched in 2 weeks.

I haven't created my autoblog network yet. I have created several micro niche blogs for the purpose of building up adsense and EPN earnings on them. I like the idea of having a nice amount of web property with residucal income as it can be flipped at any point once it has steady income.

With the micro niche sites I am seeing that it is more a case of profit per page. You setup a page that describes the benefit of a product or service, then add EPN or Adsense code to it. People find the page by the related keyword and click through to the product after a quick read of the text.

With EPN I am getting a 10% CTR and £0.12 avg CPC. My adsense CTR is 3.5% right now but I am having some technical problems with my adsense sites that should be resolved in a day or two.

I am seeing that if you get a good keyword and rank somewhere on the first page for it + the longtails, then that page will make about £20-£30/month.

I have a site with about 10 pages and it's making anywhere from £30-£80/month depending whats going on with the rankings.

This site took me quite a while to build and I made several mistakes which I have learned from:
  • I chose a time consuming format so its not simple to just add new pages. I now am using an easier to follow format that looks good without to much messing around with layouts.
  • I made a review site. To get a good review that holds weight it involves going to forums, surveying customers opinions and a lot of searching. From now on I am going down a format that involves describing the product and the benefit of the product then providing the listings for the user to click. This will reduce the amount of time for generating content.
  • I tested a lot of plugins. I now have the ideal set of wordpress plugins that works with me and gets the desired results.
  • I spent too long on the SEO. For the amount of time I spent on the SEO, the return does not justify it. But what I have done is streamline all my actions into a straight forward system. Now I have a system that a VA can follow and do all the donkey work. I have a second PC which I will use all my automation software on and just leave it going in the corner of the room.

If you forget the time I have put into this project and all the expensive software and server fees I am paying, this project has made a return and paid for the content fees. Soon I will be at 10 micro niche sites. My hope is that this will be enough to cover all my hosting costs.

Here are some interesting figures for profit retun as I see it.

Let's say on average, each page on the micro niche site make £5/month and uses 2 hours of the VA's time submitting the articles for it, here is what the cost/return looks like.

Content Page - £2
Article Pack (Spin template & 11 proofread re-writes) - £7
VA's Time to submit - £3

Total - £12

This assumes that I will be registering domains, installing wordpress and running the seo software myself. So for a £12 investment, I can have a monetized article on my blog. Like I said before, I have a single page that is doing £20-£30 in EPN clicks at the moment but to be accurate we have to take into account the pages that don't do so well. So lets say average return on an article is £5/month. We would lose money at first but quickly regain it over the longer period. So the cost for setting up 10 micro niche blogs with 10 articles each using this system will be:

Domain Cost - £21
100 Pages of content optimised and ranked - £1200

And the return would be, asuming a £5/month average for each article.

100 x £5 = £500/month (£6,000/year)

That's a 491% ROI in first year. Not bad with modest page average, although I will be paying about £1500/year in subscription fees for the SEO services and software and my hosting costs will be about £1200 for the year.

So, to make a decent profit I think I need to have 100 sites, initially with 10 pages, but after I build the network I will go back and add content each month. This will hopefully stop the sites getting stagnant and dissapearing.

Setup costs for first year:

Setup Cost of 100 sites + SEO = £12,210
Yearly hosting = £1200 (although may be more with this amount of sites)
Yearly subscriptions = £1500

Total - £14,910

And I would need to make 8-9 sites per month to get this done within the year.

If each page brings in £5/month, then 100 sites with 10 pages each would bring in £5,000/month (£60,000/year).

Thats a lot of hard work to get it to that stage, but the figures look promising. Once I get to 100 sites I will just go back over and add more content and do more seo to get better rankings in an effort to get the average page earning up. Double it to £10/month and I will be bringing in £120,000 year just from passive sites.

It's a dream, who knows if I will get there. I have made a load of sites already, if I can get 10 sites making £500/mo then I will go for this 100% and scale it.

I had removed my signature link to this blog a while ago, I think I may add it again as its cool to meet people doing the same thing as me.